Factors affecting eCommerce success

1. Pricing strategy: Online buyers are price sensitive. so firm’s price should be at par or below competitors price.
2. Product quality: Products must have high quality standards and be the same as described on website to maintain loyalty.
3. High Security for transaction: SSL certification is mandatory for e-commerce sites
4. Transparent shipping: It is important that the goods are delivered to the respective destinations on time.
5. Customer support: Round the clock customer care should be provided for addressing customer queries and grievances.
6. User experience & reviews: Optimize website for encouraging valuable customer feedback and reviews.
7. Mobile commerce: ecommerce site should be optimized for mobile and other portable devices

Issues in research

1. Lack of training: research is scientific activity which requires proper education & training but unfortunately researchers are not well trained.
2. Insufficient interaction between academy & industry: academicians conduct research about industries but they don’t know each other properly.
3. Reluctance on the part of business to supply information: fear of misuse of information by the researcher act as barrier in collecting correct information.
4. Inadequate secretarial assistance: poor administrative support discourage researchers.
5. Unsatisfactory library facilities: The available literature is not sufficinet
6. Unavailability of data published by Govt.: The official secondary databases are not easily available to researchers.

Characteristics of a good research

1. It must be systematic: structured with well defined rules.
2. It must be logical: guided by logical reasoning
3. It must be empirical: related to a real situation
4. It must be verifiable: repeatable under a given condition
5. It must be directed towards objectives: do not divert from objectives

B2G E-Commerce and G2C eComerce

Business to Government eCommerce is a derivative of B2B marketing and often referred to as “public sector marketing” which encompasses marketing of products and services to various government levels – including federal, state and local. A typical B2G e-commerce website offers an efficient system for business information exchange as well as facilitation of business transactions over the Internet. B2G websites can also provide electronic procurement services that improve efficiency in the various government procurement projects.

The goal of government-to-citizen (G2C), popularly known as  e-governance is to offer a variety of Information and Communication Technology services to citizens in an efficient and economical manner, and to strengthen the relationship between government and citizens using technology. e-district, e-passport, etc are examples.

 

 

C2B E-Commerce: meaning and types

Consumer-to-business (C2B) is a business model in which consumers exchange a value to the business, may be in the form of a product or an idea. C2B business models include crowd sourcing, co creation and paid reviews or blog posts which are aimed at customer’s participation in business promotion . Recently Google crowd sourced the name for its Android N version and Microsoft used co creation concept for developing new online ad formats

C2C eCommerce: Features & Advantages

We have notes on 12 other subjects in commerce & management click here to see

The C2C model involves transactions between consumers. Here a consumer sells directly to another consumer. eBay and craigslist are common examples of online auction websites that provide a consumer to advertise and sell their product online to another consumer.

The most common C2C e-commerce models are free online classifieds, auctions, forums, and individual pages for start-up entrepreneurs. Personal items and used items are mainly transacted in this market.

Advantages of C2C eCommerce

1. Low transaction cost
2. No intermediary
3. Wide reach
4. Round the clock availability

Limitations of C2C

1. Payment made has no guarantee
2. Notorious for scams
3. No standardisation

Motivating factors for Research

1. Curiosity about unknown
2. Desire to understand the cause and effect relationship
3. Desire to get a degree & its consequential benefit
4. Desire to get joy of doing some creative work
5. Desire to do some service to society

Importance of Research

1. It provides the basis for government policies
2. It helps in solving operational problems in business and industry
3. It helps in solving social problems
4. It is useful to students, professionals, philosophers & intellectuals.

Objectives or aims of Research

1. To find out the truth
2. To formulate theories
3. To improve the tools of analysis
4. To understand the social life
5. To accumulate knowledge

Meaning & Definition of Research

Research means search for knowledge. It aims at discovering the truth. It is the process of systematic and in-depth study of any topic.

According to Clifford Woody “Research comprises of defining and re-defining problems, formulating hypothesis, collecting, organizing and evaluating data, making deductions and research conclusions to determine whether they fit the formulating of hypothesis”.

A research need not to be an ideal solution. instead, a research findings may give rise to new problems which may require further research.